Digital businesses and many modern and traditional businesses integrate digital technology into their business strategies to increase efficiency, performance and in turn, revenue. Many companies automate their business processes. But often don’t realize that parts of their sales and marketing process can also be automated.
An explainer video or a series of explainer videos is a great way to semi-automate and standardize your sales and marketing process.
Rather than have your sales team repeat the same message as to why prospects need your offering, what problem your business solves and showcase the key features and benefits, sales teams can simply use short explainer videos.
Research has shown that people are consuming video content more than any other form of content. Video consumption is currently at an all-time high and this trend is expected to continue over the next few years.
Below are 6 ways explainer videos can help your business achieve higher levels of success
Increase Your Reach
Explainer videos are search engine friendly. Google’s algorithm gives more weightage to pages with good video content and also pages with high levels of time spent on the site. If your website visitors view your video, the time they spend on your page increases, and Google rewards you with a higher organic ranking.
Increase Conversion Rates
Studies show that people who view an explainer video are more likely to take the action you want them to take at the end of your video as compared to a call to action without a video – the action could be a form fill, a call, a website visit or a purchase.
Create Brand Awareness
Videos have the potential to create much more of an impact than any other form of communication. If you create a series of brand videos that evoke emotions for your prospects, customers and key stakeholders, you’re likely to win big and blow your competitors out of the water.
Get Higher Click-Through Rates
Ads with explainer videos have a higher click through rate as compared to ads without videos. Videos are a great way to pique the interest of your target group. It’s hard to resist clicking on that play button!
Engage More Effectively
Digital first businesses have shown that engagement rates skyrocket when a video is added to the marketing mix. Businesses that have a robust digital marketing strategy use explainer videos and marketing videos consistently in their social media marketing, e-mail marketing and sales outreach to get higher engagement, leads and conversations.
Calculate ROI Accurately
A key benefit of using explainer videos in marketing campaigns is that you can easily measure the results through YouTube analytics. You can determine which videos are working and which are not, helping you create better content over time.
To sum it up, explainer video marketing campaigns are rewarding and revenue generating for both digital businesses as well as traditional ones. Enterprises are likely to see great benefits from investing in explainer videos.
Explainer videos come at different price points – there are cheap explainer videos which may do the job if you get lucky with a small company trying to build a client base or find a good freelancer or get a workable customizable template. However, chances of a cheap explainer video working well for your brand are not high as the quality is usually not great and the time taken to deliver a video is high.
There are also affordable explainer video companies and expensive explainer video companies, all of which you’d need to check out before selecting the one you’d like to go with. The key is to find the best explainer video company for your budget. Have a look at their past work, quality of clients, public reviews, process and team before you make your decision.
There are just a handful of reputed companies that specialize in making explainer videos for business purposes in India. Ripple Animation, is one of the best affordable explainer video companies in India with a presence in Mumbai, Bangalore, Pune and Hyderabad. They also have a product called Ripple Animation Lite which can help you get a high quality and yet cheap explainer video through hundreds of beautifully designed templates. To know more visit www.rippleanimation.com
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