Storytelling has always been an essential component of marketing and it’s no different for B2B marketing videos. While explainer videos for businesses are often focused on communicating information about products or services, incorporating a compelling narrative can make your videos more engaging and memorable for viewers. In this blog, we’ll discuss actionable points on how to increase the storytelling quotient of B2B marketing videos.
1. Start with a clear message: Before you begin developing your video, ensure that you have a clear idea of the message you’d like to get across. What key point do you want to communicate to your target audience? Once you have identified your main message, craft a narrative that will effectively convey it.
2. Define your target audience: Understanding your target audience is crucial to create a video that resonates. You need to have insights into their pain points, motivations, and preferences. By doing your audience research, you can create a story that appeals to them, making your video more effective.
3. Use a relatable protagonist: The protagonist of your story should be someone your target audience can relate to. He or she should face a problem or challenge that your audience has likely to have experienced and your offering should be showcased as the perfect solution.
4. Make it emotional: Emotions are what make stories stick in our minds. Use emotional triggers in your storytelling to create a deeper connection with your audience. For example, show how your product or service can help solve a problem that has been causing frustration or stress.
5. Use humour (where appropriate): Humour can be a powerful tool to capture attention and making your video more memorable. However, it’s essential to use it appropriately, based on your audience and the message you want to convey.
6. Keep it concise: Attention spans are short, so keep your video concise and to the point. Avoid unnecessary information and keep your story moving forward to maintain your audience’s interest.
7. Use high-quality visuals: Animated explainer videos for business can be an excellent way to tell your story visually. Working with an experienced animated video company can help ensure that your video is visually appealing and effectively communicates your message.
8. End with a strong call-to-action: Your video should include a clear and compelling call-to-action (CTA). This could be directing viewers to your website, encouraging them to contact you or inviting them to try your product or service.
9. Test and iterate: Finally, test your video with your target audience and gather feedback. Use this feedback to iterate and improve your video’s storytelling elements, message, and visuals.
Ready to increase the story telling quotient in your B2B video? Work with Ripple Animation, the top rated explainer video company in Mumbai/Pune/Delhi/Bangalore to bring your story to life and create a video that resonates with your audience. Contact us at hello@ripplemedia.co to get started!