Consumers today, are consuming video content like never before. Watching videos on YouTube or sharing short video clips on smartphones has become the modern day behavioral trend. In this scenario, video marketing holds great value in your overall digital marketing strategy. It opens the doors to endless possibilities, helping generate more leads and sales for your business.
The statistics speak for themselves:
- Globally, online video traffic will be 55% of all consumer Internet traffic in 2016.
- More than 1 billion unique users visit YouTube each month, spending more than 4 billion hours watching videos.
- Approximately 59% of the total population accesses the Internet via mobile devices.
- Approximately 70% of Internet users in India watch online videos.
(Sources – ComScore, Digital Strategy Consulting IND.)
So, what are the benefits?
Optimize ‘search’
One big reason to consider video-marketing as an integral part of your digital strategy is search engine optimization. Search results with videos tend to propel your site to the top, if done correctly. Strong organic search results give you an edge over your competitors.
Explore the avenues
Video sites such as YouTube are huge. Second only to Google, YouTube has the next largest audience of people searching for answers to their queries. Video marketing opens up the gates allowing you to interact with this large number of people if you manage to execute your strategy with poise.
Make sure your video is available on video sharing platforms and frequently post videos. Add those videos to your website and uplink them wherever necessary.
Create Engagement
Through a video, you can make your audience see, hear and feel. Capitalizing on the engagement factor, you can use videos to demonstrate your products and services, highlighting added benefits to excite them. Include illustrations and excerpts to break the content into interesting bites of information.
Through comments on your videos you get a chance to interact with your consumers and understand their concerns. This gives you a chance to figure out what’s working and what isn’t.
Uplink and promote
With features similar to YouTube’s annotation feature, you can create direct links within your video window. You can redirect the visitors to your company website or social media pages thereby converting visitors into potential customers or clients with ease.
Once your video is uploaded you can embed it into your blog and promote it aggressively on Facebook, LinkedIn, Twitter, Pinterest, Google Plus, your email newsletter, your podcast, and just about any other digital channel you wish to explore.
Brand the opportunity
Your video plays a key role in brand building. It portrays your company and the offered products and services in a way that creates brand awareness. Make sure you use your logo and tag line effectively in your business video for maximum impact.
Need professionals to help you with your business video production? We do everything, from product explainer videos, white board animation for business, service videos and story-based videos. Whether you have a small business or a large one, we don’t compare. We just give you the best fit for your brand.
If you’re thinking about an animated video, contact us at v@ripplemedia.co. We currently have an offer of 10% off on our published rates.