No matter what combination of content or channels you currently use in your marketing strategy, deploying video content will enhance it. Whether you use e-mail marketing, your website or your social media pages, videos up the user experience and provide better conversions.
Consumers are being bombarded by an increasing number of messages and their attention spans are decreasing. Video is a great way to break through the clutter and reach your customers. Creating an effective video marketing strategy has now become a must-have.
Below are 6 marketing channels on which you can deploy video content to achieve higher reach and conversions:
1. Print: QR codes are increasingly being used in print ads. You can redirect the user to any link online through the QR code and it’s the best way to bridge online communications with offline media. For example, if you own a retail business, you can put QR code stickers on your products at the retail level. Your customers can scan these codes and watch explainer videos or demo videos of your products in action. These videos have the potential to save your sales people a significant amount of time. They can then focus on attending to customers further down the funnel while the explainer videos take care of prospects at the top of the funnel.
2. E-mail: Adding video in the subject line of an email increases open rates. People tend to click on the video in an email after quickly scanning the rest of the text. If your video has an attractive thumbnail and title that piques the interest of users, they will prefer to view it rather than read a lot of text. Conversely, you can have emails with very little text and put all the descriptive information in the video itself.
3. Social Media: Research shows that videos are shared more than static images. Videos have the power to engage viewers who are scrolling fast through endless feeds. Videos go a long way in making your feed and grid pop. When checking out your social media page, users will tend to first click on the videos to gauge their level of interest in your offering.
4. Influencer Marketing & Social Proof Marketing: Showing testimonials from regular customers or paid-partnership influencers helps. Testimonials by peers have the selling power to convince a would-be customer. You must take care to produce slick videos with appropriate graphics and/or animation rather than just simple camera footage. To create high quality videos, it’s best to hire a good explainer video company.
5. SEO: Google favours web pages that have a video over those without video. The bounce rate also reduces when you have good videos on your site. But do take to avoid putting too many videos on each page as Google bots only crawl the first video on the page. You should show the most important video first, preferably in the first scroll, because users don’t always scroll down and may miss your video.
6. Ads: Today, the various avenues available digitally allow you to make a memorable video advertisement and disseminate it at a fraction of the cost of TVCs. Both producing and publishing video ads is cheaper than ever before. Earlier, a brand spent 20% on production and 80% on media. Now, this ratio has drastically changed. You can produce a video ad and have it shown to consumers just like a TVC, without burning a hole in your pocket. YouTube pre-roll ads allow you to finely target customers and you only pay if they view your ad.
Ripple Animation is the best explainer video company in Mumbai and Bengaluru and has created many Explainer Videos across industry verticals.
We’d be delighted to help you add video content marketing to the marketing mix in your business. To know more about how you can boost awareness through an explainer video for business, please reach out to us via email or visit our website and fill out the short form on our homepage.
Also Read :
9 Tips On How You Can Use Video In Your Marketing Strategy
Why 2021 Will Be the Year of Animated Video Marketing