B2B Videos

B2B marketers are effectively using video to engage and sell to their B2B clients. Depending on where customers are in the sales funnel, videos help convince and convert the target audience. For example, a teaser video or a product benefit helps create awareness and curiosity. A video describing each feature in detail could be useful in the consideration phase. And finally, once you sell your product, a 'How To Use The Product', video can win you kudos and conserve your team's bandwidth.

Orbitera

Orbitera

Orbitera is a cloud commerce platform. Ripple was tasked with creating a slick video to explain the services and the benefits to prospective customers.

Wingold

Wingold

Web Master's Technology has created a software product, Wingold, for businesses that dealt with any sort of precious metal. Ripple created a video that explained the product and its benefits, detailing what type of customers would gain by using the product and explaining what problems the product addressed.

iConnect

iConnect

iConnect Resources has a path breaking software for the HR space. Ripple was tasked with creating a video that explained what the software was capable of and to explain the benefits of using it to HR Managers in large organizations.

Zycus

Zycus Invoice Matching

Zycus, a leader in procurement transformation, needed an explainer video to showcase how its invoice matching product worked. Ripple created an animated explainer which highlighted the problems that potential customers faced and showed how the product solved these issues.

Vodafone's IOT Pulse

Vodafone's IOT Pulse

Vodafone had launched a new app for its employees across the world that allowed them to collaborate on IoT (Internet of Things). Ripple was tasked to create a video for the launch of this app.

Avantage by Aegisca

Avantage by Aegisca

IT Company, Aegisca launched a software system to help large enterprises become more productive. Ripple's task was to help purchase managers understand how Aegisca was different from other similar tools in the market.

Appcino

Appcino

IT firm, Appcino launched a customizable CRM that could be plugged into the Appian platform, creating unprecedented efficiencies for businesses which used Appian. Ripple created an explainer video to demonstrate the benefits of going with Appcino's CRM software.

ETP

ETP

Retail software service provider ETP needed an animated explainer video which explained how their solution could help retailers become more productive. Ripple used scenarios that retailers would identify with to drive the point home.

BAO

BAO

By Appointment Only (BAO) provides appointment setting services to help IT companies reach new clients. BAO's services include in-depth research on client specific data, helping IT companies customize their pitches to prospective clients, thereby increasing the probability of success.

BAO worked with Ripple to create an animated video which demonstrated the power of their service. Preparing a winning sales pitch is very much like preparing to win a war. Ripple used a war analogy to explain BAO's capabilities. The result: video content that is engaging and yet clearly demonstrates BAO’s core competencies.

Imaginatik

Imaginatik

Imaginatik focuses on stimulating sustained innovation at large, established global corporates. Ripple was tasked to explain what Imaginatik does and why it is useful to enterprises.

AD2C

AD2C

AD2C is a mobile marketing platform. Their objective was to get clients to understand that every segment of society uses cell phones and brands need to figure out ways in which they can engage with their clients using mobiles as a platform.

Princeton Blue

Princeton Blue

Princeton Blue has created a software tool that helps corporates manage interactions with their customers across several channels. The tool analyzes customer emotions - positive, neutral, negative- and helps clients retain their customers by alerting them to potential issues. Ripple created an explainer video which showed B2B clients exactly what the tool was capable of.