B2B marketers are increasingly using video to engage and sell to their B2B clients. Depending on where customers are in the sales funnel, videos help convince and convert the target audience. To create awareness, a product explainer video which shows how a gap in the market is addressed by your product will get people interested in knowing more. Then a video describing each feature in detail could be useful as you get into the consideration set. And finally, once you sell your product, a 'How To Use The Product', video could save your team a lot of time.
The pricing varies depending on the type of animation you choose as well as the detail required in the characters and in the background. To give you an idea, for white board animation, stick animation and 2D animation, the price is approximately USD 2,500 per minute.
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