B2B marketers are effectively using video to engage and sell to their B2B clients. Depending on where customers are in the sales funnel, videos help convince and convert the target audience. For example, a teaser video or a product benefit helps create awareness and curiosity. A video describing each feature in detail could be useful in the consideration phase. And finally, once you sell your product, a 'How To Use The Product', video can win you kudos and conserve your team's bandwidth.