2D animated videos are a convenient, popular and cost effective way to tell your story, create awareness, explain a product or service, educate consumers, do demos, train people, engage with your audiences and even disseminate domain expertise and case studies. 2D animation represents characters and situations in a 2 dimensional context instead of the three dimensional manner we are used to seeing in real life.

Stock footage videos are created by stringing together video clips that have already been shot. You can use this footage by paying a royalty to the image bank that has the rights to the clips you would like to use. The script for your stock footage video needs to be determined in advance and then clips that fit the story need to be identified. You can buy clips from multiple image banks as well. It may not always be possible to get exactly the clip you have in mind. In this case, you will need to modify your story and find an alternative.

A sales or marketing video helps you get your product, its benefits and features in front of your potential customer. Marketing videos are created to generate interest in your offering and move leads further down the sales funnel. If your potential customer enjoyed what he saw and felt your offering could be useful, he will be inclined to answer your call to action. Make sure your call to action is clear and compelling, especially since a well done video will have got your potential customer in the right frame of mind to take the next step.

'How to' videos are a great tool to show your target audience how to navigate through the complexities of your product or service. 'How to' videos can either be animated or shot live, depending on the product. For example, 'how to' videos for an app or a dashboard can be animated in 2D while how to install a security system videos would need to be shot live or animated in 3D.