Whiteboard is a simple animation technique that is popular among brands across the world. Whiteboard is both cute as well as creative, since you see the characters and other images being drawn out or appearing as the narrative takes place. In a way, you can see the words, or background music come to life as the visual is constructed before your eyes. Whiteboard is also a technique that most of us are familiar with since it is similar to a classroom blackboard that many have grown up seeing in schools. Companies also use whiteboards in their office meetings, so the brain is used to receiving messages in this manner and can therefore retain it better.
Here's an example
If you need an innovative way to explain your product, whiteboard animation could well be the answer. Whiteboard works well for those who want to explain a complicated technique or show a product demo in an interesting way. Whiteboard also works well when you need to help viewers weigh the odds or make a comparison.
Whiteboard animation gives the viewer the chance to see an idea come to life. This technique makes the viewer feel that he is part of the process and helps create a strong emotional connect. There is usually constant and quick action on the screen in an animated video. This action tends to grip the viewer and makes him feel that he needs to keep his eyes peeled to the video, so as not to miss a single moment. Whiteboard animation can engage viewers at a deeper level than many other techniques. The product your videos is about is no longer just yours, your viewer too becomes invested in what you are offering.