An explainer video is a great way to showcase how your product or service solves your customers' problems and the benefits it offers. It's also a good idea to demonstrate how your product is superior to those of your competitors.

Use a product explainer video upfront on your website or landing page. It's much easier for your visitors to understand your offering via a short video than to read paragraphs of information. Make sure that your video quickly establishes the problem your product is solving, how it is solving the problem and discuss the benefits of using your product. The shorter you keep this video, the more likely it is that viewers will watch the whole video.

Have killer features? Use short videos to peak customer interest.

'How to' videos are a great tool to show your target audience how to navigate through the complexities of your product or service.

You may need to engage with your target audience on social channels. Tell them about your product, service or industry trends in a way that appeals to them. Create characters, weave stories, make people laugh and keep them interested so that they come back for more.

Engage with employees to help them collaborate better, become more product or stay inspired.

You may need to showcase how a particular process works to help customers understand your offering better.

Your sales team needs collateral to help make appointments and convert potential customers. Sales support videos could demonstrate how your product works, why it's a product worth paying for and how your clients will increase their ROI by using your product.

Show off your domain knowledge and improve you SERP results by creating videos that showcase your expertise.