What are product demo videos?

Demo videos show exactly how your product works. If you have a website or app, you can use animated screenshots, product videos, and app trailers to demonstrate your offering. The primary objective of app trailers and product videos is to show your customers how your products visually work and what makes them superior to the competition. Demo videos also convey your value proposition and provide a little background about your brand.

Here's an example of a demo video in action Arrow

Who should seek demo videos?

Demos videos are the perfect opportunity for B2B and B2C companies to show their customers how their product works. Any business with a new and innovative product can benefit from creating an explanatory video for their customers. Studies consistently show that businesses who leverage video can significantly increase their lead count and generate more conversions.

Use app trailers and product videos in televised campaigns, on your website, or even on the road at trade shows or sales calls. Video is fast becoming the ultimate sales tool for digital based companies.

Startups and businesses can also benefit from creating an explanatory video for prospective investors. This is especially useful for investors who will be skeptical about investing a large sum of money into your business. Be sure to showcase the ease-of-use of your offering, as well as its cool features.

Furthermore, demo videos can also be used for training purposes. Unlike most other marketing investments, demo videos offer virtually endless uses for your company.

Benefits of using demo videos

Expert demo videos show exactly how a product functions, while also highlighting its benefits. The benefits of a demo video, over traditional sales tactics include:

Furthermore, most people are visual learners and prefer watching a video as compared to reading when shopping for a new product.

Demo video are also likely to help you stand out from your competitors and better communicate your value proposition clearly. Demo videos are also great training tools as they provide standardized training and people can watch these videos multiple times, if needed.

The evidence is clear, customers prefer video. Find out how we can help you create the best explainer videos on the web and for your business!

Tell Your Story Through Video

Demo videos are used extensively by brands across the world. If you’re interested in learning more about our business or demo videos, tell us about your business in the form below and we’ll help you get started!