So you’ve created a new explainer video for your business. But no one seems to have seen it! Well, then, it’s time to think about how well-suited your animated explainer videos are to a rapidly transforming digital content space.
Among all of the social media platforms, the one platform that has truly proved to be a space for innovative, interesting and engaging content is Instagram. Reports indicate, that almost 500+ million people use Instagram Stories on a daily basis! IG TV videos, reels, short GIFs all garner considerable engagement on this platform which has now surpassed the 1 billion global user mark.
Here’s what you should know about tailoring your explainer video content for Instagram:
1. Be Interesting
Imagine that a brand selling software solutions posts a whiteboard animated video on Instagram. General marketing principles would say that the brand would be competing for attention with other software brands. But in the digital landscape of endless scrolls, this principle no longer holds. Remember that users on Instagram are looking for interesting content. This content could be a meme, a well-shot photograph, a video or basically anything!
In this fiercely diverse content space, it’s essential that your brand videos be so interesting that they compel viewers to click on the play button. This instagram video for One Life is a great example of how to build an engaging video. The One Life video builds a narrative on how you can enhance your immune system by using a visually interesting analogy which includes castles, wolves, soldiers and a dragon!
2. Create The Right Edits
So maybe your explainer video goes into details, as a result of which, your video length goes upto a minute. This is when you must consider editing your video into short snippets of 10-20 seconds and sharing them as stories. Each section should keep your audience engaged and should not seem to long.
However, note that while creating explainer videos for Instagram, it’s certainly worth tailoring your video length to a 10-20 second format. Like this video for Porter that explains the service benefits in a crisp 20-second video.
3. Adapt To The Platform
This means that your animated explainer video should be suited to the vertical format that works on Instagram. But more than that, your explainer video also needs to meet the aesthetics of Instagram. Catchy graphics, aesthetic backgrounds, elegant fonts – these are all elements that can improve the performance of your explainer video.
4. Partner With The Best Explainer Video Company
Remember that the process of explainer video creation involves certain fundamentals that will always matter even for ever evolving platforms. Proper scripting, story boarding, art style selections, voice over treatments and so on all count towards how well your explainer video performs.
At Ripple Animation we have over a decade of experience in creating animated explainer videos for different platforms – from mainline TV commercials to digital video content across platforms including Instagram. Our expert team can help you craft a video that truly meets your brands needs!
To know more reach out to us today. We’d love to help you get started on your video journey.
Also Read –
Why Are Animated Videos Your Best Social Media Strategy?
Ways For Your Business To Increase Social Media Engagement