Considerable resources and planning can go into creating an animated explainer video for your business. But if the video doesn’t perform as you had planned, it can be quite frustrating! So before you get into creating your video, keep these 4 points in mind.
Figure out the ideal length
Many experts may tell you that to keep your viewers engaged, your explainer video needs to fit a short time-frame of 30-60 seconds. And they’re right. But only in a certain context. Depending on the type of video, the type of audience, the nature of your business and the particular message, your video length can vary. The main goal is to ensure that your video is interesting.
A short video ad such as this one for Biz2Credit is well suited to the 30-second format. This ad focuses on disseminating just one clear message that will help incentivize entrepreneurs to apply for business loans. This video conveys the offering and the benefits in a crisp and engaging manner without getting into too much detail. It’s a teaser, if you will.
However in this video, the nature of Pluribus Networks’ offering is such that a 30-second format simply doesn’t work. Here the 4-minute video explains how complex network issues are resolved by Pluribus. The target audiences are people who understand technical details and need as much information as possible to make the decision to choose Pluribus.
Structure your content well
While your video length may vary, it’s crucial that you make each second count. This means paying the utmost attention to the structure of your video – from the opening, overall content flow, to end takeaway. To ensure that your animated explainer video for business does its job, you can use a simple structure like this:
- Explain the problem in a way that your audience identifies with it
- Focus on the benefits/solutions you offer rather than on product features
- Avoid unnecessary, complicated details – you can get into this later in the customer journey
- Be true to the voice of your brand and stay interesting
- Add a clear call to action at the end of your explainer video
This video for One Life is a good example of a well structured video ad, as it explains the immunity-boosting benefit of the product in a concise, interesting and effective way.
Execute to perfection
Without the right execution, the best ideas can fail to deliver the right results. This means you need to pay careful attention to different aspects of the explainer video creation – from art style design, character art, choice of voice overs, music, sound effects to how all of these come together with the right transitions and effects! Here too, your choices must take into consideration what will appeal to your audience and also what reflects your brand persona.
Choose the right partners
As a business you will always need the right explainer video company to guide you through the video creation process.
At Ripple Animation, we are a video explainer company with offices in major cities like Mumbai, Pune, Delhi and Bangalore. We work across different sectors from FMCG, tech and pharmaceuticals to agriculture, consulting and manufacturing.
With over a decade of experience, we specialize in crafting videos that effectively meet your explainer video needs across different video formats and execution styles.
Our team would be happy to help create the right video for your brand! Reach out to get an effective explainer video that drives results.
Also Read –
Here’s Why Explainer Videos are Essential for Engagement Banking