Your brand needs to do something different in order to stand out. And what better way to be different than visually? Sight is the sense that dominates and often drives us. When we see something eye-catching, we want to know more. And that is exactly the reaction you, as a marketer, want from your prospects when it comes to your product or service! You want your target audience to be curious about how your offering can help them.
We’ve put together a collection of 10 visual ideas that can help your brand get noticed:
1. Visually Interesting Analogies – an analogy is a great way to get an otherwise dry brand message across. Make sure that the analogy you choose works to engage people visually – that in fact, is the key. The narrative or the story telling aspect is as important as the visuals. Tell your story simply and keep your script as short and compelling as possible. Once your video is ready, pick an interesting thumbnail from your video to pique viewer interest and entice them into them into hitting the ‘play’ button. Watch the video below to see how we created an analogy for a lead generation company in the US.
2. Animated Logos – nothing like an animated logo on your website or landing page to help viewers recall your brand. Make sure that the animation looks natural, flows in an interesting sequence and does a good job of representing your company’s culture or values. For example, the animated logo below was created for a chain of veterinary hospitals that wanted to show the aspect of love and care to pet parents.
3. Homepage GIFS – a homepage GIF which visually shows how your product works is worth a thousand words. We created this GIF for a tech company that empowers stores to sell more effectively.
4. Mythological Characters – everyone has heard of mythological characters and there’s always some intrigue when people see a thumbnail with the characters they know and love (or hate!) since childhood. Here’s an animated video ad we created for an immune boosting tablet.
5. 3D Teasers – want to do something really ‘wow’? It’s time to use the power of 3D. It’s more far expensive than 2D but does make an impact. Here’s the first of a series of animations for an employee engagement program for a large insurance company.
6. Eye Catching Animation Styles – Interesting animation styles with vibrant colours always do the trick! Watch this video that we conceptualised for a tech firm in Boston. We even used composed music to take the film up several notches.
7. Combining Stock Footage and Animation – When you want to use real world scenarios in your corporate or brand film but don’t have the budgets. Stock footage along with graphic overlays and supers are a great option. See what we did for Australia based, Bill Experts.
8. Explainer Video Templates – If you need to create videos quickly, affordably and at scale, use Ripple’s templates. These templates are engaging and can be customized for you by Ripple’s team. So, no need for you to go into a timeline or do any editing.
9. Greetings Videos That Stand Out – use video greetings instead of run of the mill image based posts for your social channels. Brand these videos with your logo and customize your greeting. You can choose from 100s of templates. Have a look at Ripple’s festival greetings to see if they could be useful to you as you look to engage your clients.
10. Animate Video Blogs – if you already have written blogs, why not convert them to video? After all, watching today has become the norm. Getting your target audience to read your blogs is often a tall ask. Ripple’s team can help you create engaging videos from existing blogs. Have a look at the video blog below to see an example.
Do you want to create animated videos or moving visuals that stand out? Ripple Animation is the best animation company in Mumbai, Delhi, Bangalore, Pune and Chennai and can help you produce videos that set your business apart.
Ripple creates customized videos that drive business results. They also have a bank of effective templates at affordable prices for those marketers on on a tight budget. And the best part? Ripple’s team of specialists will even customize these templates for you! There’s no need for you to edit anything on your own. Just leave the heavy lifting to us.
To know more about how you can create videos that meet your business objectives, visit Ripple Animation and set up a call.