Are you providing better financial products than your competitors but still getting less business just because your marketing strategy is not as effective as theirs? Or maybe they have higher budgets? We know just what you need…. An explainer video from the best explainer video company in India, Ripple Animation!
Why explainer videos, you ask?
1. Engaging Explainer Videos Can Set Your Business Apart
Explainer videos are the perfect solution to get your brand and products in front of prospective customers and showcase the benefits of your offerings. Explainer videos help establish a sense of uniqueness and add a personality to your brand, helping customers connect with and trust you. With banks and financial services especially, trust is the greatest factor that pulls in customers. Creating a series of videos where you educate prospects, demonstrate your ethos or provide information on the USPs of your products will set your brand apart from the rest.
2. Explainer Videos Make Complex Information Easy To Understand
Well, simply put, well-made explainer videos are the best way to spread your message to your target audience in the most efficient and effective way possible! Financial jargon can be complicated and stressful for prospects to follow. Explainer videos do a great job of simplifying complicated content and educating your target audience in the easiest way possible.
3. Explainer Videos Help Prospects Save Time
People who buy financial service products are typically a busy lot with little time on their hands. They don’t have the patience to read lengthy, text-heavy information from your company. An experienced explainer video company can help you condense all that information into short, engaging and informative explainer videos. The less time it takes for people to go through your information, the more likely they are to engage with it and the more likely you are to get their business!
Types of Explainer Videos That Work For Financial Services Companies
1. Humorous animations are a great way to explain the benefits of your financial service products to the end customers. The example of a funny explainer video in the insurance space below connected very well with the target audience and the brand saw exponential growth in engagement. Have a look!
2. Stock footage videos that create a compelling narrative video to assure your investors and partners they are in the right hands are a great way to connect with stakeholders. See the example below to see how Nippon Life launched in a new country.
3. Educational videos that serve as a means of holding up a mirror into the viewers’ lives and future with or without the offered financial services can help grow sales. Watch the video below to see how a large mutual fund company positioned its solutions.
4. Explainer videos ads have become a must-have to spread awareness for new financial services products and also a great tool to showcase key features. Watch the video ad below to see how an online insurance company spread the word about its products via social media marketing.
5. Employee engagement videos are an ideal medium to help people understand a new internal process or a new offering. Watch the video below to see how a bank used whiteboard animation to showcase its new compensation structure to employees.
7. Sales & training explainer videos are effective in educating distributors and sales teams about all the features of a new product. View the video below to see how you can create an effective sales and training video.
Visit the Portfolio section of our website and browse through our Financial Services Explainer Videos section to see what other companies in the banking and financial services space have done.
If you need a video that can help you engage, inform and covert, fill out the form on Ripple Animation or e-mail us with your requirements. Let our specialist teams help you drive sales growth with perfectly crafted explainer videos.