Marketers often rely heavily on text based collateral to get their brand messages across. But, reading can be tedious and your target audience may not have the attention span to go through all the copy you so painstakingly put together. Combining compelling visuals with an interesting narrative on the other hand, immediately catches the audiences’ eye.
That’s why an explainer video is the perfect tool to market your offering and will help convert website visitors into valuable customers.
Explainer videos will help you convey large chunks of information in a way that not only saves time but also helps customersabsorb as well as retain your brand message.
Here Are 4 Tips To Help You Create An Explainer Video That Drives Results
1. Write An Effective Script
The information conveyed through explainer videos has to be accurate and must showcase key benefits. But at the same time, if your video consists only of a list of product advantages, it can get boring, causing viewers to drop off well before the video ends. It’s important, therefore, to employ the art of storytelling as you take your viewers through your offering. The age-old practice of storytelling allows you to disseminate information in a way that viewers can relate to and will help persuade prospects to take action.
2. Target And Segment Your Audience Clearly
Explainer videos often make use of characters which show how a product can be useful or how it can solve issues for the target audience. In today’s times where your prospects are bombarded with information, it’s imperative that you create videos that make each group of people feel that you’re talking specifically to them. Gone are the days when you could create one piece of communication for everyone. Bucket your audience by age range, gender, demography, interests, profession etc. and create videos that appeal to each segment. You can create one master video and tweak it a bit for each audience, giving prospects the feeling that you’re talking specifically to them. They’ll see that you ‘get’ them. Make use of the targeting options that today’s social media platforms offer. You’ll see engagement rates soar and conversion rates will also see an uptick.
3. Create A Compelling Visual Language
While creating explainer videos, choose an appealing colour scheme based on your brand guidelines. Reference different icons styles and pick one that works for the story you need to tell. Think about whether you need to use characters and if so, pick a suitable art style. The backgrounds and props that you use should also add to the narrative. Create a couple of different visual style options for one scene before finalizing the look and feel for your entire video.
4. Give Your Audience A Reason To Take Action
Make sure your explainer video ends with a strong Call To Action (CTA). Research a few different CsTA before deciding on one for your video and make sure you choose a compelling one. Think about offering a free trial, a discount or give a complimentary consultation when your customer takes the desired action. Remember this is the age of instant gratification!
Creating a good explainer video might seem a bit overwhelming. It’s often a good idea to partner with an explainer video agency that can guide you through the process of creating a video that works. Try to work with an agency with a strong track record and a solid process.
Ripple Animation has recognized as the best explainer video company in India, with offices in Bangalore, Mumbai, Pune and Delhi. Our specialists would love to help your business tell your story.
Visit our website and fill out our form or contact us and we’d be happy to set up a complimentary consultation to help you turn your website visitors into valuable customers!
Also Read:
What is an Explainer Video?
What is the best explainer video style for your business?