Innovative products in the IT & Software space are being created at a furious pace. These innovations need to be explained, benefits made clear and demos created. IT Explainer Videos are the way to go, especially as attention spans get shorter and people don't want to read paragraphs of information. Ripple has strong domain experience in creating IT explainer videos, having worked with large conglomerates and funded IT companies to start ups. IT Explainer Videos are a great way to explain a product, key features, show demos and much more. IT Explainer Videos are known to simplify complex information, making it easier for prospects to understand the value proposition.