Rural Marketing is different from urban marking as the sensibilities of the target audience are different. We need to connect with the consumer in a way that he identifies with, that engages him and that's easy for him to understand.
Save Grains is a revolutionary grain storage bag that uses green technology to prevent infestation and mould, enabling farmers store grains for upto 2 years with no loss in quality. Ripple was commissioned to create a 2D explainer video that showed the benefits of using Save Grains bags.
Vansh
Vansh Electronics is the largest retailer of appliances in Solapur, a small town in India. Vansh needed a sales & marketing video which would establish its shop as 'the' place to shop. We created a video that people from smaller towns would connect with and added a touch of humour.
IDFC FirstForward Fastag
IDFC was launching its FastForward Tag which would allow vehicles to pass through toll plazas and make petrol payments with the same tag. Ripple created a B2B animated explainer video showcasing the benefits of the product to truck owners. The idea was to keep it as human as possible and help truck drivers identify with the characters.
MyTrolley
MyTrolley had created a software product that would help customers discover products online but buy them from the comfort of their own homes after trying them. Mytrolley made this possible by leveraging the inventory and customer service of nearby retailers.
Ok Credit
Ok Credit needed an explainer video to showcase the convenience of its product during difficult time like the lockdown implemented in most countries during COVID-19. This explainer video was created for small shopkeepers and business owners across urban and rural India.
Taglr
Taglr is a new platform that helps off line retailers showcase their product to customers online through an app. Online consumers can see the products, select them and visit a store close to them to purchase the product. Ripple was commissioned to create an explainer video in 2D to showcase the benefits of the product.
Shrividya
Shrividya is an academy that trains student for the IIT JEE exam. This explainer video was created to show how Shrividya helped students achieve their goals.
ALS | Doctor & Farmers
ALS, a leading manufacturer of vet care products, was looking to add part time sales people for their products in rural India. Ripple created an explainer video showing how individuals could benefit from this opportunity. The video had to be in a rural setting and appeal to the target audiences sensibilities.
This B2B digital explainer video was created to show 1 order's potential clients how 1 order could simplify the supply chain for them, making their process more efficient, saving time and money. The latter part of the video also has a product demo section showcasing the product.
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